[My wife, on her own, starting really looking at coupons (or, as Ron
White and I so affectionately call "koopuns") about 3 months ago, and
one trip she paid $65 for $200 in groceries, so there's something to be
said about coupons if you do it right - GW]

http://www.accessatlanta.com/celebrities-tv/next-on-cables-oddball-89866
9.html?cxntlid=thbz_hm

J'aime Kirlew takes five hours to prepare for a trip to the grocery
store, carrying with her a box of coupons and a list that shows every
item the store sells and where it is located. She puts on her "game
face," applying makeup before heading to the checkout stand, and dances
a jig when a nearly $2,000 shopping bill is reduced to $103.72.

"My image is very important to me," says the paralegal from Bethesda,
Md., on the hotly anticipated series "Extreme Couponing," debuting on
TLC on Wednesday. The show follows shoppers whose intense devotion to
finding bargains can whittle a $555.44 grocery store bill down to $5.97.

"Extreme Couponing" adds to cable networks' long list of programs about
odd behaviors ("Hoarders"), unusual professions ("Ice Road Truckers")
and human tragedies ("Intervention"). TLC's "My Strange Addiction"
profiled a compulsive scab-picker, a woman who owned 20 cats despite
being allergic to them and a woman convinced that her more than 200
pairs of shoes each have feelings.

Get it right, as History has done with "Pawn Stars," and you've struck
gold with a hit that can help define a network.

"Extreme Couponing" competes for best new show title with Discovery's
"Hogs Gone Wild," about people whose jobs are to chase wild pigs.

TLC is excited about the show's potential. The network previewed an
episode of "Extreme Couponing" during the holidays last December, giving
it little promotion. Executives hoped to get about 1 million viewers,
and instead it got more than twice that, said Amy Winter, the station's
top executive.

"It just made this absolute connection to our audience, who wish they
could save money like these people," Winter said.

Kirlew dove into coupon-cutting when her husband lost his job more than
a year ago. Her local newspaper delivers bundles of leftover advertising
inserts onto her sidewalk, which she uses in addition to a laptop
computer to figure out sales.

Need a paper towel? A shower stall in her home is stuffed with 450 rolls
of toilet paper and 250 rolls of paper towels. Her compulsiveness is
also obvious in the supermarket aisles, when cameras catch her buying 62
bottles of mustard, even as her husband gently reminds her, "I don't eat
mustard."

She leaves one plastic bottle on the shelf for other shoppers.

Another shopper profiled in TLC's opening episode, scheduled for 9 p.m.
ET, uses the house her family of nine owns as a storage area. She had to
install storage shelves in her bedroom and stuffs toilet paper under her
2-year-old's bed.

"We have to keep everything everywhere," said the shopper, Tiffany
Ivanovsky of Spring, Texas. "I feel like the walls are just closing in
on me."

Ivanovsky estimated she's saved nearly $40,000 in two years of clipping
coupons.

Fellow shoppers stand around and applaud when Kirlew and Ivanovsky go
through the checkout line. The clerks, who have to punch in every coupon
to their cash registers, look less happy.

"You sort of have this feeling like they're getting away with something,
but they're not doing something wrong," Winter said. "They've figured
out the system."

On a shopping trip shown during the first episode, the Ivanovskys
figured out that between a store coupon and mail-in rebate, they were
actually OWED $1 for every box of cereal they took home. So they added
to the stockpile of 100 cereal boxes already stored in their home.

___

On the Net:

http://tlc.discovery.com
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