Elliott and I are good friends.  I got him interested in starting an LPTV 
station.  I had him come over to my house one night and watch Harry Tootle 
on my TVRO dish.  Harry was an entrepreneur in Texas who would put up a show 
once a week in the middle of the night.  Harry came up with a 'start your 
own LPTV station plan'.  Elliott bought one and said it was pretty flaky, 
but it got him started.  I helped him put the station on the air.

I have been a subscriber to the Medianews list since the very beginning.  I 
think it was called the TVRO list or something at first.  I lurk and almost 
never ever post, but I couldn't let this one go by!

Gary Gordon
Cincinnati


----- Original Message ----- 
From: "Greg Williams" <[email protected]>
To: <[email protected]>
Sent: Saturday, April 30, 2011 2:57 AM
Subject: [Medianews] Low-Power WKRP For Sale


Low-Power WKRP For Sale
http://cincinnati.com/blogs/tv/2011/04/27/low-power-wkrp-for-sale/
After 20 years, Elliott Block is giving up his low-power WKRP TV
station, the five digital feeds on Channel 25.

“It’s time to throw in the towel,” said Block, 63, who said Wednesday
he is selling the Roselawn station, license and three mobile TV
trucks. “Since 1990, I have been throwing money into the station with
only a couple of years showing a profit.”

Block talked to brokers about selling the station at the National
Association of Broadcasters convention in Las Vegas two weeks ago.

His comments came a day after WLWT-TV announced it will replace its
24/7 weather channel on Aug. 1 with “M*A*S*H,” “Happy Days,” “Hawaii
5-0” and other classic TV shows from the Memorable Entertainment
Television (Me-TV) network.

Block broadcasts similar old shows – including “Rockford Files,”
“Magnum P.I.” and “The A-Team” – on Channels 25.1 and 25.3 from the
Retro TV network. WKRP TV airs NBC Universal Sports (Channel 25.2),
Jewelry TV (Channel 25.4) and America One (Channel 25.5).

But few people can watch them because their signal strength doesn’t
completely cover the three-state region, and Time Warner, Dish and
DirecTV don’t carry them. Time Warner dropped the station in 2006.
(Cincinnati Bell Fioptics does carry all five WKRP channels, and
Northern Kentucky’s Insight cable carries one.)

“We’ve got great content. Nobody knew were here,” Block said. “Nobody
can get it.”

When Block Broadcasting was profitable in 2006, he moved from Golf
Manor into a 17,000-square foot Roselawn warehouse. He employed 20,
and eventually rebranded WBQC-TV as “WKRP TV,” although he didn’t have
rights to the old CBS sitcom.

Block built two studios for live talk, variety, movie host and
coaches’ interview shows, dreaming of reviving Cincinnati’s live TV
tradition. He bought a TV production truck and two live TV trucks to
cover high school and minor-league sports and community events. He
could never find advertising support to do any.

In January, Block canceled the “Friday Night Fu” and all local shows,
cut back to four employees, and put Retro TV on the main Channel 25.1
to become “just a satellite relay station,” he said.

“I grew up watching all the local live TV shows here. I thought I
could do that here,” he said. “I have a studio, and I (thought I)
could do anything I wanted…. But you’ve got to find someone to pay for
it, and that’s the catch, because we can’t get it (programming) to the
people (viewers).” he said.

“We can make more money running 800 number offers without the the high
maintenance of having salespeople, and that is a shame,” he said.

The WKRP channels will remain on the air until Block sells the license
and/or equipment. “A working station is more valuable than a dark (off
the air) station,” he said.

His biggest frustration was not getting full carriage on Time Warner,
which carries low-power stations in other markets. The dominant
Cincinnati/SW Ohio cable system carried one of his low-power channels
2001-06 on a part-time basis (6-11 p.m.). Time Warner dropped him in
2006 when WKRC-TV launched digital Channel 12.2 to carry the new CW
network. Allowing Time Warner to air just five hours “was a mistake. I
regret that,” he said.


Greg Williams
[email protected]
[email protected]




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