ESPN Balks at Sprint's New Text Fee

By Colin Gibbs
May 11, 2011

Sprint has quietly raised its messaging rates for companies that
distribute texts, leading ESPN and other content providers to stop
delivering free messages to the carrier's subscribers.

Beginning April 1, Sprint began charging an additional toll of
one-half of one cent to companies that distribute texts on behalf of
organizations for every message sent through its network. While the
charge may seem minimal, it could dramatically change the economics
for news outlets, retailers, banks and countless others who send
texts as a free customer service rather than a way to generate
revenue directly.

...

http://gigaom.com/mobile/espn-balks-at-sprints-new-text-fee/

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