Excuse Me, Why Is a Smart TV, Uh, Smart? By Phillip Swann TVPredictions.com
http://www.tvpredictions.com/sales090111.htm Washington, D.C. (September 1, 2011) -- Have you ever had trouble getting a salesperson demonstrate a new 3D and Smart TV at your local electronics store? I have -- many times. The salespeople usually seem baffled by the new sets and their more complicated features. Consequently, they tend to dodge questions when asked and sometimes just disappear after a perfunctory description of the set. And now a new J.D. Power and Associates study has found that my personal experiences have been shared by millions. Twice Magazine writes that the study found only 44 percent of sales people actually provided a product demonstration of a 3D TV when asked while only 34 percent demonstrated or discussed a Smart TV (A Net-enabled set.) J.D. Power and Associates sent undercover agents into stores such as Best Buy, Costco, Sears and many others to compile the data for the study. The company said most salespeople just provided verbal descriptions of the sets -- another way to describe the "perfunctory" descriptions I've experienced. In contrast, 56 percent of sales people provided demonstrations when asked to explain the differences between TV models and brands. There's a reason for this: Studies have shown that consumers are somewhat confused by the new 3D and Smart TVs and it stands to reason that the CE salespeople would be as well. While they try hard to be up to speed, the salespeople are not as familiar with the new sets and thus are more likely to give production demos for the more basic sets they are comfortable with. A J.D. Power executive says CE stores can "boost both demonstrations and sales rates by providing sales staff with the training and information they need to be comfortable showing features and technologies to customers." Yup. _______________________________________________ Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
