Closed, Says Google, but Shops' Signs Say Open

By DAVID SEGAL
The New York Times
September 5, 2011

In mid-August, Jason Rule learned some surprising news about the
coffee shop that he owns and operates in Hays, Kan.: the place had
closed for good.

Not in the real world, where it is thriving. Coffee Rules Lounge was
listed for a few days as "permanently closed" on Google Maps. During
that time, anyone searching for a latte on a smartphone, for
instance, would have assumed the store was a goner.

"We're not far from Interstate 70," said Mr. Rule, "and I have no
doubt that a lot of people running up and down that highway just
skipped us."

In recent months, plenty of perfectly healthy businesses across the
country have expired - sometimes for hours, other times for weeks -
though only in the online realm cataloged and curated by Google. The
reason is that it is surprisingly easy to report a business as closed
in Google Places, the search giant's version of the local Yellow
Pages.

...

http://www.nytimes.com/2011/09/06/technology/closed-in-error-on-google-places-merchants-seek-fixes.html

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