Microsoft lines up its big swing at tablets
Demo of Windows 8 on tablet slated next week at developers conference

Reuters

9/7/2011 9:42:13 PM ET

http://www.msnbc.msn.com/id/44434079/ns/technology_and_science-tech_and_gadgets/


SEATTLE — Next week a high-ranking Microsoft executive will stand on 
stage and show off a new version of Windows on a tablet computer.

It won't be the first time. Chief Executive Steve Ballmer did it last 
year. Co-founder Bill Gates did it 10 years ago.

This time, when Windows chief Steven Sinofsky shows off an early version 
of its next touch-enabled, tablet-friendly operating system — code-named 
Windows 8 — to independent developers at their annual conference in 
Anaheim next Tuesday, there is a sense that it really matters.

"It's a big deal," said Todd Lowenstein, portfolio manager at HighMark 
Capital Management, which holds Microsoft shares. (Msnbc.com is a joint 
venture of Microsoft and NBCUniversal.)

"Investors are hungry to see how they are going to join where the 
market's going. They've been lagging and they need to catch up and 
surpass what's going on, to demonstrate they truly are an innovative 
company."

Last off the blocks
Despite foretelling the tablet revolution a decade ago, Microsoft is 
last off the blocks with a salable device. The tablet PC Gates unveiled 
at the Comdex tech show in November 2001 was too clunky to catch on. The 
slick-looking Hewlett-Packard prototype slate brandished by Ballmer at 
the Consumer Electronics Show in 2010 did not even make it onto the shelves.

The first generation of touch-enabled tablets running Windows 8 are 
expected on the market in about 12 months.

That gives Apple two and a half years head start with its iPad, which 
has already sold 29 million units. Tablets running Google's Android 
software will also have gained ground, likely boosted by an expected 
Amazon.com device.

The shift away from desk-based PCs — which mostly run on Microsoft 
software — toward tablets and smartphones is happening quicker than 
expected. The future of Microsoft, and its moribund stock, may hinge on 
how well Sinofsky can sell the latest combination of tablets and Windows.

"Windows 8 might actually matter if they can do the touch-screen 
innovation," said Michael Yoshikami, Chief Executive of fund manager 
YCMNET Advisors. "Otherwise Windows 8 is just Windows 7 with one more 
number."


Hearts and minds
First, Microsoft needs to get itself back in tune with developers and 
entrepreneurs who are flocking from Microsoft-centric programing 
platforms to the more exciting realms of Apple and Android.

The shift to a Apple-based culture is noticeable among innovators and 
entrepreneurs, said Matt McIlwain, managing director at Seattle-based 
venture capital firm Madrona Venture Group.

"Five years ago I would have said 80 percent of the startups or ventures 
who came to pitch us pulled out their laptop and started showing us 
their PowerPoint presentation," said McIlwain. "Now 80 percent pull out 
their Mac. If I were Steve Ballmer, that would be concerning to me."

The enthusiasm of independent software developers is key for the health 
of what Microsoft calls its Windows "ecosystem." It has stirred 
excitement with its new motion-controlled Kinect system for the Xbox 
game console, but is lagging in the exploding market for mobile apps.

30,000 apps for Windows Phones
Apple iPhone and iPad users can download 425,000 apps, while Android 
users have a choice of 250,000. There are only 30,000 apps for Windows 
Phones, although that is expected to grow when Microsoft launches its 
own app store with Windows 8.

Microsoft finds itself playing only a background role in many tech-savvy 
startups, such as fashion site StyleCaster, which uses Apple computers, 
Google email, Linux web systems and Amazon.com for its data storage.

"In the last four or five years, ever since the iPhone platform came 
out, you have even more developers who have moved over onto Apple 
systems, and that's created more and more tools," said Drew Butler, 
StyleCaster's vice president of technology.

Not everyone is so downbeat. Wes Greene, lead mobile developer at 
Seattle-based Groundspeak, which makes a leading app for geocaching — 
basically GPS-enabled treasure hunting — for Windows, Apple and Android 
phones, expects Microsoft's deal with Nokia to bring it into the mobile 
mainstream.

He likes what he has read so far about Windows 8.

"It's kind of cool to see it's not like three separate companies any 
more, it's all falling into line."


Investors and issues
Microsoft also needs to connect with Wall Street and investors, who are 
nonplused with a share price that hasn't budged in the past decade.

Next Wednesday, Ballmer and his top lieutenants are set to make their 
annual presentations to analysts, in the midst of the developer 
conference, to explain their strategy.

Analysts will likely focus on the perennial issues — how long Microsoft 
should persevere with its massively money-losing Bing search business, 
and what it should do with its $53 billion cash pile.

Ballmer may also need to address a rising tide of protest from unhappy 
shareholders, including influential hedge fund manager David Einhorn, 
who has called for Ballmer's removal and demanded the sale of the online 
services unit — including Bing — which has lost more than $6 billion in 
the last three years.

In addition, a letter from an anonymous investor to Microsoft's lead 
independent director was widely circulated over the summer, calling for 
the company to issue $40 billion of debt to fund a massive share buyback 
and to direct all its domestic cash flow toward paying dividends, which 
might increase the share price by more than 50 percent.

Some are hoping for a repeat of Microsoft's special dividend in 2004 
which handed back more than $30 billion to shareholders. At the very 
least, most investors are looking for an increase in Microsoft's 
dividend later this month, from the 2.5 percent dividend yield it sits 
at now.

Whether through innovation or financial engineering, investors are 
looking for Microsoft to show it has more value than its $26 share price 
— nine times expected earnings — indicates.

"The stock is reflecting a no-growth, or ex-growth kind of multiple," 
said Lowenstein. "Their hurdle is to convince investors this is not the 
case."

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George Antunes          Voice (713) 743-3923
Associate Professor     Fax   (713) 743-3927
Political Science       Mail: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011

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