Dish Network may boot ESPN over higher rights fees

By CLAIRE ATKINSON
NY POST

Last Updated: 4:36 AM, September 9, 2011

http://www.nypost.com/f/print/news/business/ergen_end_run_e5VtRyDRnE2f9HyESUBTnM


Charlie Ergen’s Dish Network could be headed for a split with ESPN over 
escalating rights fees, The Post has learned.

The battle was given new life yesterday when ESPN announced a $15.2 
billion, eight-year rights extension deal with the NFL for “Monday Night 
Football,” starting in 2014.

Dish is negotiating a new carriage renewal deal with ESPN and is balking 
at passing along big fee hikes from sports providers to its satellite-TV 
customers, sources said.

Dish wants ESPN owner Disney to offer the sports network on a separate 
tier from its basic package so that non-sports fans aren’t penalized.

Already Dish has dropped several regional New York sports channels, 
including YES Network, MSG channels and SNY. Ergen wouldn’t be the first 
to fight ESPN; Cox Communications ditched the network back in 2003.

“Instead of knuckling under, he’s saying let’s save the $5 and multiply 
it by [Dish’s] 14 million subscribers,” said a source.

Cable, satellite and telecom companies are bracing for fee increases in 
light of ESPN’s new NFL deal.

Disney-ESPN is paying a reported 73 percent increase over its existing 
deal, which ends in 2013. The new pact includes the right to stream 
games to mobile devices and gives the network more sports highlights as 
well as the possibility of a playoff game in the future. Negotiations 
are ongoing with NFL’s broadcast partners.

One pay-TV distributor complained: “The playbook is set, whether 
Olympics or Nascar or US Open tennis or the Oscars or the Super Bowl or 
World Series. Programmers are now feeling very confident that the money 
they pay in exorbitant rights fees will come directly from the pockets 
of cable and satellite customers.”

In the past 18 months, ESPN has also paid big fee increases for 
Wimbledon tennis, Pac-12 and BCS college football, but several sources 
say the reason for ESPN’s willingness to spend big is because of fresh 
competition from Comcast’s NBCUniversal, which ponied up $4 billion for 
Olympic rights.

Disney-ESPN is already the highest-priced network, at $4.69 a month per 
subscriber, according to research firm Kagan. ESPN’s annual increase is 
around 8 percent, compared with an industry average of 3 percent, says 
Kagan’s Derek Baine. One source suggested ESPN was going after a 
double-digit increase in current negotiations.

One sports TV consultant said: “If this keeps happening, ESPN and the 
leagues are going to kill the golden goose. It’s going to mandate a la 
carte,” meaning consumers get to pick the channels they want for 
additional costs.

Derek Chang, DirecTV’s content chief, said “because all customers are 
being forced to take the sports, it is driving pricing out of the range 
of many people.”

Chang wondered at what point sports rights increases will force a change 
in the current tiered model and force pay-TV providers to offer channels 
individually.

An ESPN spokeswoman didn’t respond to requests for comment.

Read more: 
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