Want More Information? Just Scan Me By STEPHANIE ROSENBLOOM September 21, 2011
DURING New York Fashion Week earlier this month, Quick Response (QR) codes - square, checkered symbols that can be scanned with one's smartphone - were as omnipresent as chunky black booties. They were on cookies doled out by Tiffany that, when scanned, revealed an invitation to a concert with Leighton Meester. They were on a pink Barbie-themed bus, and on doll displays in stores that could be scanned for a chance to win designer clothes. And they were on postcards for a "fashion hunt" with the Madison Avenue Business Improvement District and the blog Madison Avenue Spy. Weeks earlier, a model walked a runway in Barcelona with a QR code emblazoned on the bodice of her Frans Baviera gown; meanwhile, a company called Skanz began selling silicone bracelets embellished with QR codes that enable anyone with a smartphone to scan your wrist and instantly access a Web page with your contact information, social media links, even favorite photos and videos. In other words: you've become a human hyperlink. ... http://www.nytimes.com/2011/09/22/fashion/qr-codes-provide-information-when-scanned.html _______________________________________________ Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
