Movie trailers have become a main event

The Internet and rabid fan culture have turned movie trailers, once
seen only in theaters, into works that are promoted and analyzed as
avidly as the films they advertise.

By Ben Fritz, Los Angeles Times
April 10, 2012

http://www.latimes.com/entertainment/news/movies/la-fi-ct-trailers-20120410,0,6503131.story

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