NBC Series Saved by Delayed Viewership By BILL CARTER June 24, 2012
The narrative about the new NBC drama "Smash" this spring, promulgated largely by critics and bloggers, centered on the show's serial failings: it did not live up to its pilot; it alienated viewers with sappy writing and acting; and the only reason NBC ordered a second season was because Bob Greenblatt, the top NBC entertainment executive, decided its fate based on his heart, not his head. The bottom line was that "Smash," after weeks of deteriorating ratings, was a flop. So how did such a disaster wind up tying for the top position at 10 p.m. among viewers most coveted by network executives - those 18 through 49 years old? The answer lies with the digital video recorder, or DVR. Negative reports about the performance of "Smash" generally took into account only how it had fared on the first nights that it was shown on NBC. As is now the case in prime time, however, a show's true popularity can no longer be assessed by instant analysis. The first-place 18-49 ranking for "Smash" occurred in what is known as the "live+7" ratings, which include playback of recorded television shows over one week. On average, "Smash" added 2.5 million viewers over seven days of playback and averaged a 3.3 rating in the 18-49 category. No 10 p.m. network show did better in that category. Two CBS dramas, "Hawaii Five-O" and "C.S.I.," each scored a 3.3 also. ... http://www.nytimes.com/2012/06/25/business/media/nbcs-smash-owes-renewal-to-power-of-delayed-viewership.html _______________________________________________ Please be sure to include a URL to the article. Reply to the sender with a "Thank you" if you like this post. _______________________________________________ Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
