Plasma TV Sales Slipping Again By Phillip Swann TVPredictions.com
http://www.tvpredictions.com/plasma081312.htm Washington, D.C. (August 13, 2012) -- Plasma TV sales, which have been showing signs of a comeback, are slipping again, according to a new study from IHS iSuppli. Home Media Magazine writes that the research firm found that Plasma's market share was 13.3 percent in July, its lowest point since the first quarter of 2011 when it reached 11.6 percent. However, Plasma makers were feeling better about the category's June market share of 14.9 percent -- and improved sales in the second half of last year. "Despite a brief resurgence in popularity during the second half of last year, the U.S. Plasma business is undoubtedly a market on the decline,” said Edward Border, analyst for TV technology at IHS. “While this deterioration is part of a long-term global trend, the drop in plasma sales in the U.S. in 2012 is also due to consistently elevated pricing. The decrease in sales has reduced plasma’s market share, allowing LCD TVs — Plasma’s traditional rivals — to further their dominance in the overall U.S. TV space.” Several years ago, Plasma was considered the industry's style and commercial leader. However, LCD makers were first to market with new 1080p sets and lower prices for bigger-screen models. The LCD soon passed Plasma in overall sales despite a general consensus among tech writers that Plasma offers a better picture. _______________________________________________ Please be sure to include a URL to the article. Reply to the sender with a "Thank you" if you like this post. _______________________________________________ Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
