Trust: Ill-Advised in a Digital Age

By SOMINI SENGUPTA
August 11, 2012

Las Vegas

BRUCE SCHNEIER ordered a Coke, no ice, at the Rio casino on a 
Saturday afternoon. I ordered Diet Coke, also no ice, and handed the 
bartender an American Express card. He said he needed to see proof of 
identity. Credit cards are often stolen around here, and eight casino 
workers had recently been fired for not demanding ID, he quietly 
explained. The bartender wanted to keep his job.

Mr. Schneier, 49, is a student of interactions like this, offline and 
on. He is a cryptographer, blogger and iconoclast in the world of 
computer security, and his latest subject of inquiry is trust: how it 
is cultivated, destroyed and tweaked in the digital age.

Offline, he likes to point out, we have ways to establish trust, as 
in this casino, where we expect the bartender to serve us a soda, not 
a poisoned chalice. We establish trust based on how we speak, whether 
we appear drunk or deranged, whether we meet at a casino or a toy 
store - and also, irrationally, on attributes like race and age.

Online, this becomes even more complicated, Mr. Schneier argues. We 
no longer think twice about letting our friends see our vacation 
pictures on Flickr, now owned by Yahoo. So habituated have we become 
to revealing intimate details, Mr. Schneier writes, that we forget 
that Facebook, the company, can read our missives at any time, 
potentially forever.

Mr. Schneier is in charge of technology security at BT, the British 
telecommunications company. His latest book, "Liars and Outliers: 
Enabling the Trust That Society Needs to Thrive," published earlier 
this year by Wiley, is filled with foreboding: less about technology 
than about the vulnerability of the heart and mind.

...

http://www.nytimes.com/2012/08/12/sunday-review/bruce-schneier-an-avatar-of-digital-distrust.html

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