MetroPCS cuts price on unlimited-data plan

Aug 21, 2012  12:21 PM (ET)

By PETER SVENSSON
Associated Press

http://apnews.myway.com//article/20120821/DA0PRB3O1.html


NEW YORK (AP) - MetroPCS, a cellphone company that targets low-income 
urban households, is cutting the price on its unlimited data service, 
going against the flow of the biggest phone companies.

People will be able to sign up for unlimited data, calls and texting for 
$55 per month, the company said Tuesday. It's a limited-time offer, but 
you keep the rate if you sign up now.

MetroPCS, the fifth-largest wireless provider, with 9.3 million 
subscribers, had been offering unlimited data for $70 per month and a 
plan with 2.5 gigabytes of data for $50 per month. It slows down data 
service once subscribers hit that limit.

The two largest cellphone companies, AT&T Inc. (T) and Verizon Wireless, 
have stopped signing up customers on unlimited-data plans and are 
coaxing those who have them to move to limited-data plans.

MetroPCS Communications Inc. (PCS) has just activated a new 
fourth-generation, or "4G" data network, leaving it with some spare 
capacity.

"We're very mindful of what capacity we have in every city - the 
bandwidth - and we wouldn't put something out there we couldn't handle," 
said Tom Keys, MetroPCS' chief operating officer, in an interview.

However, the speeds it offers are well below those of AT&T and Verizon. 
They cite average download speeds of 5 to 12 megabits per second, while 
MetroPCS provides 3 to 5 megabits. As a low-cost operator, it doesn't 
have as much space on the airwaves as the bigger companies, which limits 
speeds.

Sprint Nextel Corp. (S), the No. 3 carrier, also provides unlimited data 
service. T-Mobile USA, the No. 4, throttles speeds when a subscriber 
reaches a monthly limit.

Shares of MetroPCS, which is based in Dallas, rose 15 cents, or 1.5 
percent, to $10.06 in midday trading Tuesday.

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