In a somewhat unusual press release Amazon announced that it sold out of
its $200 tablet, the Kindle Fire.

In the release, CEO Jeff Bezos says, "Kindle Fire is sold out, but we
have an exciting roadmap ahead-we will continue to offer our customers
the best hardware, the best prices, the best customer service, the best
cross-platform interoperability, and the best content ecosystem."

He appears to be saying Amazon will not make any more Kindle Fires, at
least not the current model.

Amazon is hosting a special media event one week from today where it's
expected to announce the next wave of Kindle Fires and e-readers. If
Amazon is sold out of Fires, it would follow that the next tablets will
be available for sale right away.

In Amazon's release it says it captured 22% of the tablet market in the
U.S. over the last nine months. Its cheap tablet was appealing to people
who didn't want to pay $400-$500 for the iPad. But Amazon now faces
competition from Google with the Nexus 7, and Apple is reportedly going
to release an iPad Mini which will compete with the Kindle Fire.

Amazon will have to make the next generation of the Kindle Fire
significantly better if it wants to compete with Google and Apple.



Here's the full release:

Less than one year ago, Amazon introduced Kindle Fire-combining 15 years
of innovation into a single, fully-integrated, end-to-end service for
customers. Kindle Fire quickly became the most successful product launch
in the history of Amazon.com, earning over 10,000 5-star customer
reviews, and is the #1 best-selling product across the millions of items
available on Amazon since its introduction 48 weeks ago. Today, Amazon
announced that Kindle Fire is sold out, and that in just nine months,
Kindle Fire has captured 22% of tablet sales in the U.S.

"We're grateful to the millions of customers who have made Kindle Fire
the most successful product launch in the history of Amazon," said Jeff
Bezos, Amazon.com Founder and CEO. "This has been a big year for digital
products on Amazon-all of the top 10 sellers on Amazon.com since Kindle
Fire launched just less than a year ago are digital products. Kindle
Fire is sold out, but we have an exciting roadmap ahead-we will continue
to offer our customers the best hardware, the best prices, the best
customer service, the best cross-platform interoperability, and the best
content ecosystem."

Kindle Fire offers customers a vast selection of digital content-over 22
million movies, TV shows, apps, games, books, magazines and more-in one
seamless, end-to-end experience, making it easy for customers to browse,
discover and purchase. Since Kindle Fire launched last September, all of
the top 10 products on Amazon-across all products-are digital products.

Read more:
http://www.businessinsider.com/amazon-were-sold-out-of-the-kindle-fire-2
012-8#ixzz252K2apzX

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