Giving to a Newborn's College Savings Plan

By RON LIEBER
August 31, 2012

The best gift any of us can give to newborn babies is to point their 
sleep-deprived parents in the direction of a good 529 or other 
college savings plan and then seed the account with a little bit of 
money.

It was hard to avoid this conclusion in the midst of a recent baby 
boom among money writers at The New York Times. Tara Siegel Bernard, 
a personal finance reporter, recently delivered her first child, and 
Paul Sullivan, the "Wealth Matters" columnist, welcomed his second.

I wanted to get both babies a little something, but knowing what I 
know about how much four years of college will cost, I couldn't in 
good conscience send a stuffed animal or a security blanket.

You would think that the state-sponsored 529 plans around the country 
would be welcoming givers like me who want to take this sort of 
initiative. But the process of tossing some money into an account is 
not as easy as it could, or should, be.

The hassles have given rise to several registry services that let you 
use credit cards to pay for a 529 gift and spare you the need to 
contact the plans or the parents. Recently, however, the industry 
group that represents 529 plans and the companies that serve them 
raised questions about whether the start-ups were violating 
securities laws.

Why would they do such a thing, when the services seek only to 
collect assets to deliver to the 529 funds on a silver platter? To 
figure out the answer, it helps to start with a bit of refresher on 
how the 529 plans work.

...

http://www.nytimes.com/2012/09/01/your-money/navigating-donations-to-529-plans-your-money.html

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