How grocery shopping got personal

We hop from store to store, searching for the best deal and the best 
quality. How the business of selling groceries is changing--and 
improving--to suit us.

By Francis Storrs |  GLOBE STAFF     OCTOBER 14, 2012

NOT LONG AGO, I sat down at my dining room table to make a list of 
all the places I go grocery shopping. It quickly turned unsettling.

Let me explain: When I was growing up, my mom would occasionally stop 
at a gas station for a gallon of milk, but she bought everything else 
at ShopRite and Better Valu, the two big supermarkets near us. 
Judging by the time she spent chatting with people in the aisles, 
everyone else in town did, too. But as my wife and I shop for our 
family 25 years later, we can't imagine getting everything we need -- 
everything we want -- at just two places.

So we regularly visit seven. For stuff like boxes of pasta, cold 
cuts, and frozen food, we flip-flop between Stop & Shop (which is 
particularly close) and Market Basket (which is particularly cheap). 
Then we go to Costco for toilet paper and to a place in Lexington 
called Wilson Farm for fruit and vegetables. Setting a new low for 
laziness, we recently started getting heavy boxes of cat litter 
delivered from Amazon.com. When we need a gallon of milk, I drive to 
a nearby plaza that has a Trader Joe's and a Walgreens, then choose 
whichever store is closer to my parking space.

...

http://www.bostonglobe.com/magazine/2012/10/13/how-grocery-shopping-got-personal/P3Fgfalj8jB4bNQ8fGnU7K/story.html?s_campaign=8315

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