Univision to Launch Online On-Demand Network Oct. 15

By: Jon Lafayette
Multichannel News

2012-10-11 13:54:00

UVideos Provides English Subtitles, Social TV Interaction

http://www.multichannel.com/internet-video/univision-launch-online-demand-network-oct-15/139749


Univision Communications on Monday plans to introduce its new bilingual 
online network UVideos, which will provide on demand programming and a 
social TV experience on a variety of devices.

The site switches from Spanish to English, depending on the users 
preference. When English is chosen, headings and meta data appear in 
English and content appears with subtitles, enabling English speakers to 
consume novellas and other content from the Univision broadcast network 
as well as cable channels Galavision and Telefutura.

UVideos is free to the consumer and ad-supported, with top TV spender 
Procter & Gamble among the charter sponsors.

The site also supports TV Everywhere. Users who sign in and authenticate 
that they are a subscriber to a multi-channel distributor can get 
additional content. Dish Network is signed on at launch, with 
Cablevision Systems, AT&T, Verizon and Xbox on board, according to 
Univision.

Univision will begin a major consumer marketing push for UVideos on Oct. 
29. By then Univision expects to roll out apps for iPhone, iPad and 
Android. An Xbox app is expected in late November.

The platform will have about 1,500 hours of long-form programming 
available and about 100 shortform clips a day. Live programming will not 
be available on the digital platform at launch.

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