Premiere week DVR numbers: Way huge
Make up for some of the declines in live viewership
By Toni Fitzgerald
Medialife Magazine
October 16, 2012
http://www.medialifemagazine.com/premiere-week-dvr-numbers-way-huge/
Broadcast may not be losing quite as many viewers as it first seemed.
Though ratings in the adults 18-49 demographic were down 15 percent
during the first two weeks of the season, it seems many of those viewers
weren't eschewing broadcast.
They were simply tape-delaying it.
The Big Five networks averaged a 29.7 percent bump per show in 18-49
ratings when live-plus-seven-day viewership was compared with
live-plus-same-day viewership, according to data released today by Nielsen.
That's higher than last year, when broadcast averaged a bump of 23.4
percent for the first week of the season.
While that doesn't wipe out all of the declines being seen by broadcast
to start the season, it means that things are not quite as distressing
as they first appeared.
Some shows are seeing a very sharp increase in ratings. New show
"Revolution," for instance, benefited from a huge 67.6 percent gain from
DVR replay, up 2.3 rating points, tying ABC's "Modern Family" as the top
gainer in the demo.
Including L+7 playback, "Revolution" jumped from the week's No. 15 to
No. 6, to a 5.7 rating.
Two Fox shows, "New Girl" and "Glee," also saw extremely large bumps,
rising by 53.6 percent and 62.5 percent, respectively, and reflecting
Fox's younger, digitally savvy audience.
Last year "Girl" averaged a 46.9 percent bump and "Glee" averaged a 43.3
percent bump.
NBC's "Grimm" saw the largest percentage gain, up 81.3 percent from a
1.6 to a 2.9. Last season it averaged a 73.3 percent gain.
Twenty-seven shows had a 1.0 gain or more the first week, compared to 20
last year. The average gain per show was 0.74 rating points, compared to
0.7 last year.
Other notable gainers include the new show "Elementary" on CBS, up 45.2
percent from a 3.1 to a 4.5, and "Fringe," "Private Practice" and
"Hawaii Five-0."
All three of those programs had their lowest-rated premieres ever but
gained at least 60 percent in seven-day playback.
TOP 10 LIVE-PLUS-SEVEN-DAY-DVR VIEWING
Adults 18-49 (ranked on percentage gain)
Week ended Sept. 30
------------------------------------------------------------------------
Rank
Program
Net
L+7 increase Contribution
L+SD to L+7 Increase
1
GRIMM
NBC
1.3
81.3%
2
REVOLUTION
NBC
2.3
67.6%
3
FRINGE
FOX
0.7
63.6%
4
PRIVATE PRACTICE
ABC
1.2
63.2%
5
GLEE
FOX
1.5
62.5%
6
HAWAII FIVE-0
CBS
1.1
61.1%
7
NEW GIRL
FOX
1.5
53.6%
8
666 PARK AVE
ABC
1.1
52.4%
9
OFFICE
NBC
1.1
52.4%
10
NEW GIRL SP-9/25 8P(S)-09/25/2012
FOX
1.4
50.0%
10
NEW NORMAL
NBC
1.0
50.0%
10
PARENTHOOD
NBC
0.9
50.0%
10
UP ALL NIGHT
NBC
0.7
50.0%
10
LA COMPLEX
CW
0.1
50.0%
Source: ABC Networks, based on data from Nielsen Media Research
------------------------------------------------------------------------
TOP 10 LIVE-PLUS-SEVEN-DAY-DVR VIEWING
Adults 18-49 (ranked on gains)
Week ended Sept. 30
------------------------------------------------------------------------
Rank
Program
Net
L+7 increase Contribution
L+SD to L+7 Increase
1
REVOLUTION
NBC
2.3
67.6%
1
MODERN FAMILY
ABC
2.3
41.8%
3
BIG BANG THEORY, THE
CBS
1.9
38.0%
4
GLEE
FOX
1.5
62.5%
4
NEW GIRL
FOX
1.5
53.6%
4
GREY'S ANATOMY
ABC
1.5
34.1%
7
NEW GIRL SP-9/25 8P(S)-09/25/2012
FOX
1.4
50.0%
7
ELEMENTARY
CBS
1.4
45.2%
7
ONCE UPON A TIME
ABC
1.4
35.9%
10
GRIMM
NBC
1.3
81.3%
10
CRIMINAL MINDS
CBS
1.3
41.9%
Source: ABC Networks, based on data from Nielsen Media Research
_______________________________________________
Please be sure to include a URL to the article. Reply to the sender with a
"Thank you" if you like this post.
_______________________________________________
Medianews mailing list
[email protected]
http://lists.etskywarn.net/mailman/listinfo/medianews
