The BlackBerry as Black Sheep

By NICOLE PERLROTH
October 15, 2012

Rachel Crosby speaks about her BlackBerry phone the way someone might 
speak of an embarrassing relative.

"I'm ashamed of it," said Ms. Crosby, a Los Angeles sales 
representative who said she had stopped pulling out her BlackBerry at 
cocktail parties and conferences. In meetings, she says she hides her 
BlackBerry beneath her iPad for fear clients will see it and judge 
her.

The BlackBerry was once proudly carried by the high-powered and the 
elite, but those who still hold one today say the device has become a 
magnet for mockery and derision from those with iPhones and the 
latest Android phones. Research in Motion may still be successful 
selling BlackBerrys in countries like India and Indonesia, but in the 
United States the company is clinging to less than 5 percent of the 
smartphone market - down from a dominating 50 percent just three 
years ago. The company's future all depends on a much-delayed new 
phone coming next year; meanwhile RIM recorded a net loss of $753 
million in the first half of the year compared with a profit of more 
than $1 billion a year earlier.

Among the latest signs of the loss of cachet: One of the first steps 
Marissa Mayer took as Yahoo's newly appointed chief executive to 
remake the company's stodgy image was to trade in employees' 
BlackBerrys for iPhones and Androids. BlackBerrys may still linger in 
Washington, Wall Street and the legal profession, but in Silicon 
Valley they are as rare as a necktie.

As the list shrinks of friends who once regularly communicated using 
BlackBerry's private messaging service, called BBM, many a BlackBerry 
owner will not mince words about how they feel about their phone.

...

http://www.nytimes.com/2012/10/16/technology/blackberry-becomes-a-source-of-shame-for-users.html

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