Roku: 5 Million Streamers Sold in the US
That's About Double What Roku Had Sold as of January 2012
By: Jeff Baumgartner
Multichannel News
Apr 10 2013 - 2:43pm
http://www.multichannel.com/technology/roku-5-million-streamers-sold-us/142651
Roku has sold 5 million streaming video players in the U.S., a milestone
that comes almost five years after the startup introduced its first
model, company CEO Anthony Wood revealed on the company's blog.
To offer some perspective on the rate of sales lately, Roku noted in
press release in January 2012 that it had delivered about 2.5 million
streaming players domestically. Roku also sells products in Canada and
the U.K., but has not released those sales numbers.
Roku cut its teeth as a Netflix-focused streaming device, but now
supports about 750 apps – or "channels" in Roku parlance – these days.
In addition to streaming in content from pure over-the-top providers,
Roku's also been focused on delivering authenticated premium content
from sources such as HBO GO and, earlier this year, introduced an app
that lets Time Warner Cable subs access VoD as well as stream up to 300
live, linear channels from the TWC TV service.
Wood noted that 25% of Roku players stream more than 35 hours per week
to a TV, and that the company has delivered 8 billion streams of video
and music to its devices since 2008. Roku data also shows that the top
Roku streaming cities/regions are: Lexington, Ky.; Salt Lake City; Utah;
Seattle, Wash.; Atlanta, Ga.; and the San Francisco Bay area.
Roku launched a speedier, third generation device in March, telling
Mutlichannel News at the time that the company would surpass the 5
million shipment mark during the current quarter. The 1080p-capable Roku
3 costs $99.99 and includes a remote with a headphone jack for private
listening.
--
=================================================
George Antunes Voice (713) 743-3923
Associate Professor Fax (713) 743-3927
Political Science Mail: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011
_______________________________________________
Medianews mailing list
[email protected]
http://etskywarn.net/mailman/listinfo/medianews_etskywarn.net
