Sometimes, We Want Prices to Fool Us By STEPHANIE CLIFFORD and CATHERINE RAMPELL April 13, 2013
WHEN the board of J. C. Penney ousted its chief executive, Ron Johnson - news that broke last Monday - you might say it was, in some small way, because he didn't understand Tracie Fobes. Ms. Fobes, who lives in Raymore, Mo., plans meals around discounts offered at the grocery store and always checks coupon apps on her cellphone before buying clothes. When, a little over a year ago, J. C. Penney stopped promoting sales and offering coupons and instead made a big deal about its "everyday" low prices, Ms. Fobes stopped shopping there. It wasn't that she thought the prices were bad, she said. She just wasn't having any fun. ... http://www.nytimes.com/2013/04/14/business/for-penney-a-tough-lesson-in-shopper-psychology.html _______________________________________________ Medianews mailing list [email protected] http://etskywarn.net/mailman/listinfo/medianews_etskywarn.net
