<http://www.deadline.com/2013/04/netflix-viacom-networks-deal-expire/>Netflix
Says It Will Let Viacom Deal Expire
By <http://www.deadline.com/author/dlieberman/>DAVID LIEBERMAN,
Executive Editor | Monday April 22, 2013 @ 5:54pm EDT
This news nugget was tucked into
<http://www.deadline.com/tag/netflix/>Netflix's letter to investors
that CEO Reed Hastings and CFO David Wells released today: They say
that at the end of May they won't renew their broad deal with
<http://www.deadline.com/tag/viacom/>Viacom Networks that enables
Netflix to carry programming from
<http://www.deadline.com/tag/nickelodeon/>Nickelodeon,
<http://www.deadline.com/tag/bet/>BET and
<http://www.deadline.com/tag/mtv/>MTV. "We are in discussions with
them about licensing particular shows but have yet to conclude a
deal," the execs say. The change reflects Netflix's effort to "focus
on exclusive and curated content" which lessens its willingness to
pay for "non-exclusive, bulk content deals." Hastings and Wells add
that "with all the recently added fresh programming from Disney,
Cartoon Network, Hasbro's The Hub and DreamWorks Animation, we have a
great kids offering." Netflix also says that it will try to appeal to
large families by offering an $11.99 a month service that enables
subscribers to stream up to four shows simultaneously vs the standard
$7.99 service which allows two streams. The execs say that they
expect "fewer than 1% of members to take it."
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