BitTorrent Bundle Offers First Ever Gated Torrent For Content Creators
By JEN YAMATO Tuesday May 7, 2013 @ 11:00am PDT
BITTorrent seems an unlikely ally for content
creators given its past association with online
piracy. But the file sharing site today unveiled
yet another tool designed to help media makers to
connect with fans and profit from it. Its
latest initiative, the BitTorrent Bundle,
introduces a gated multimedia torrent designed
to boost engagement within its 170 million-strong
user base. The format allows creators to put
content on offer on BitTorrent, add supplemental
multimedia content of any file format or size,
and set parameters for how fans can access the
bonus materials, potentially via email gate,
donation, or pay gate. BitTorrents Bundle
launches in alpha with EDM music label Ultra
Music but the company hopes film and TV creators
take advantage of the program as an option for
digital distribution. Bundles gated torrent
could be unlocked, for example, by driving fans
to Netflix, iTunes, a movie theater, or a
Facebook page for a like. The file sharing site
got a huge response last month when it
<http://www.deadline.com/2013/04/bittorrent-cinedigm-arthur-newman/>partnered
with Cinedigm to release the first seven minutes
of Arthur Newman free to BitTorrent users, even
if the experiment was more of a success for
BitTorrent than for the film. The promo had
<http://www.deadline.com/2013/04/bittorrent-arthur-newman-marketing-deal-success-cinedigm/>1.4
million downloads with 150,000 of those
downloaders subsequently visiting the movies website for more information.
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