Turner Takes Wraps Off Live Streaming for TNT, TBS
New Apps Available to View Summer Programming
By: Jon Lafayette
Multichannel News
May 15 2013 - 10:02am
http://www.multichannel.com/content/turner-takes-wraps-live-streaming-tnt-tbs/143314
Turner Broadcasting said it soon will be live streaming TNT and TBS via
new apps for tablets and smartphones.
As such,Turner said TBS and TNT will become the first national
entertainment networks to stream on-air content live across multiple
platforms 24/7, including through the networks' websites and a pair of
newly created Watch TNT and Watch TBS apps. The announcement was made
during TNT and TBS's annual upfront presentation today in New York.
"Starting this summer, subscribers will be able to watch TBS and TNT
live – anytime, anywhere, on multiple devices," said Steve Koonin,
president of Turner Entertainment Networks. "Tablets and smartphones
become television sets, bringing new opportunities for us and for
advertisers.”
ABC yesterday became the first broadcast network to make its full lineup
available via streaming, with content initially available in the New
York and Philadelphia DMAs.
More programming is being made available via streaming as programmers
and distributors reach TV Everywhere deals designed to make content more
available to subscribers and stave off competition for new over the top
rivals.
TNT and TBS will begin their live streaming just as both networks are in
the midst of the their summer programming, which for TNT includes
returning series Rizzoli & Isles, Falling Skies, Major Crimes,
Perception, Franklin & Bash and newcomers King & Maxwell, The Hero, 72
Hours and Cold Justice. TBS's summer lineup includes the second season
of sitcom Sullivan & Son and the new series Deon Cole's Black Box, and
Deal With It.
Live streaming will also extend to the networks' sports lineups: TNT's
coverage of the NBA, including the regular season, playoffs and All-Star
Weekend; TBS's regular-season and playoff coverage of Major League
Baseball; and both networks' coverage of the NCAA Division I Men's
Basketball Championship.
The TNT and TBS live streams will be available through
http://www.tntdrama.com and http://www.tbs.com, as well as via the
networks' newly created iPhone/iPad apps, with additional platforms
added by year-end. The free Watch TNT and Watch TBS apps will be made
available just prior to the live-streaming launch. To watch the live
streams, viewers will be required to log in using their video provider
account information.
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