Redbox Instant Partners With Roku
6 Jun, 2013
By: Chris Tribbey, Erik Gruenwedel
Home Media Magazine
http://www.homemediamagazine.com/redbox/redbox-instant-partners-roku-30624
Redbox Instant by Verizon will offer its multiplatform rental service to
Roku media players beginning this summer.
Roku helped launch the subscription video-on-demand market in 2008 with
the bow of a Netflix-branded player.
Redbox Instant by Verizon on Roku is available for $8 per month, which
includes four credits to access new-release discs at more than 43,000
Redbox kiosks nationwide and online, as well as the ability to purchase
and rent new releases on-demand through the Redbox Instant store.
“We’ve received overwhelming demand from our customers for Redbox
Instant by Verizon on their Roku devices, and we’re pleased to be
expanding the service this summer to meet that demand,” Shawn
Strickland, CEO of Redbox Instant by Verizon, said in a statement. “Roku
is synonymous with great choice, control and value in TV entertainment,
and together as partners, we share a strong commitment to providing
movie fans a fun and convenient way to enjoy their favorite Hollywood
entertainment.”
Redbox Instant by Verizon subscribers will be able to access the service
on their Roku players, and everyone regardless of subscription will have
the ability to purchase and rent the newest digital releases directly
through the channel. Redbox Instant by Verizon on Roku will be
accessible at launch on Roku 3, Roku 2, Roku LT (models 2400 & 2450) and
Roku HD players (model 2500), as well as the Roku Streaming Stick.
“Redbox Instant by Verizon is a tremendous addition to the Roku
platform. We look forward to introducing our customers to the service,
and continuing to grow our selection of streaming entertainment for the
TV,” Steve Shannon, GM of content and services with Roku, said in a
statement.
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