MusicFirst: Radio Song Repetition ‘Shocking’
by Radio World staff
01/17/2014
http://www.radioworld.com/printarticle.aspx?articleid=223284
MusicFirst calls a Wall Street Journal report on how often radio songs
are repeated “shocking.”
The report basically says programmers find listeners tune in longer if
they hear a song they’re familiar with and hit the “next” button more
quickly if they hear a new song. Hence, concludes the article, new songs
are slower to reach the airwaves. It chalks up the change to the
deployment of the Portable People Meter, which gives programmers more
and faster listening data than paper diaries.
MusicFirst says the article exposes “NAB’s biggest lie — that Big Radio
promotes new music and helps new bands breakthrough.”
The record label-backed group wants terrestrial radio to pay a
performance royalty and says some bands whose songs are played on the
airwaves “earn nothing” from repeated airplay. MusicFirst says “empty
promises of phantom ‘promotion’ won’t do.”
NAB EVP Communications Dennis Wharton tells RW “If the charge is that
local radio plays popular music that listeners enjoy, we plead guilty.”
Local radio remains the number one source for exposing new music, he
says, citing Nielsen's Music 360 Report and USA Today.
“Bottom line: Hometown radio stations that are free to the listener will
continue to cater our programming to a growing audience of more than 240
million people who tune in every week,” says Wharton.
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