Sony's GetTV Jumps Into Multicasting Fray
The affiliate lineup comprises 17 Univision-owned stations including
WFUT New York and KFTR Los Angeles as well as six Entravision-owned
stations, Word Broadcasting's WBNA Louisville, Ky., and a station in
Bakersfield, Calif., that GetTV is not yet ready to identify. At launch
today, the network will be in 17 or the top 20 markets.
By Kevin Downey
TVNewsCheck
February 3, 2014 7:43 AM EST
http://www.tvnewscheck.com/article/73794/sonys-gettv-jumps-into-multicasting-fray
With a big assist from Univision, Sony Pictures Television Networks'
first digital subchannel GetTV debuts today on TV stations in 25 markets
reaching 45% of TV homes.
The affiliate lineup comprises 17 Univision-owned stations including
WFUT New York and KFTR Los Angeles as well as six Entravision-owned
stations, Word Broadcasting's WBNA Louisville, Ky., and a station in
Bakersfield, Calif., that GetTV is not yet ready to identify.
At launch, the network will be in 17 of the top 20 markets. The
Univision stations, which come with cable carriage, include WFUT New
York, KFTR Los Angeles and WGBO Chicago.
"Univision is one of the last giant broadcasters out there without a
digital network," says Superna Kalle, senior vice president of Sony
Pictures Television Networks and general manager of GetTV. "That gives
us an advantage."
The English-language, 24-hour channel will target adults 50 and older
with movies from the 1930s through the 1960s. GetTV kicks off today at 4
p.m. ET with the 1957 Jack Lemmon movie /Operation Mad Ball/.
"We found a niche in classic Hollywood films," Kalle says. "None of the
other channels is concentrating on these movies. In that sense, we're
competing with TCM more than these other channels."
Sony is jumping into an increasingly crowded subchannel marketplace with
established networks like Weigel Broadcasting's Me-TV, which is in more
than 90% of TV homes, and Weigel and Fox TV's Movies! in 50% of homes.
"The Nielsen ratings for Me-TV are fantastic," says Michael Kokernak,
president of Across Platforms, which publishes the newsletter
/Subchannel Report/. "If GetTV can mirror that success, they'll do well."
GetTV's schedule will include "Get-" themed programming blocks that
highlight various movie genres, such as Westerns on Saturdays in its
"Get Out of Town" block and its Tuesday "Gets Groovy" movies.
Each weekday at 1 p.m., GetTV will air movies targeted to women in its
"Afternoon Delight" block.
GetTV today also is launching its channel guide get.tv, which has
program information and a channel finder to identify GetTV in local markets.
GetTV launches today on these channels:
*Market*
*Station, (Channel #)*
Atlanta
WUVG-DT, Athens (34.3)
Austin
KAKW-DT, Killeen (62.3)
Bakersfield
TBD
Boston
WUTF-DT, Marlborough (66.3)
Chicago
WGBO-DT, Joliet (66.2)
Cleveland
WQHS-DT (61.3)
Dallas
KSTR-DT, Irving (49.2)
Denver
KTFD-DT, Boulder (14.3)
Fresno
KFTV-DT, Hanford (21.2)
Houston
KFTH-DT, Alvin (67.2)
Los Angeles
KFTR-DT, Ontario (46.2)
Miami
WAMI-DT, Hollywood (69.3)
New York
WFUT-DT, Newark (68.3)
Orlando
WOTF-DT, Melbourne (43.2)
Philadelphia
WUVP-DT, Vineland (65.3)
Phoenix
KFPH-DT, Flagstaff (13.3)
Raleigh
WUVC-DT, Fayetteville (40.4)
Sacramento
KTFK, Stockton (64.3)
Salt Lake City
KUTH-DT, Provo (32.3)
San Antonio
KWEX-DT, San Antonio (41.2)
San Francisco
KDTV-DT, San Francisco (14.3)
Tampa
WFTT-DT, Tampa (50.3)
Tucson
KUVE-DT, Green Valley (46.3)
Washington, D.C.
WFDC-DT, Arlington (14.3)
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