Nielsen Says 92% of Americans 12+ Listen to Radio
Nielsen Says 92% of Americans 12+ Listen to Radio
Nielsen Says 92% of Americans 12+ Listen to Radio
Nielsen Says 92% of Americans 12+ Listen to Radio
Nielsen Says 92% of Americans 12+ Listen to Radio
Nielsen Says 92% of Americans 12+ Listen to Radio
on 02.06.2014
- See more at:
http://www.radioworld.com/article/nielsen-says--of-americans--listen-to-radio/223569#sthash.OKpzCFds.dpuf
Nielsen Says 92% of Americans 12+ Listen to Radio
Radio World
In Nielsen’s first “Audio Today” report, the audience research firm
finds 92% of Americans 12+, or some 242 million, are listening to radio
each week.
Audio’s reach is nearly identical across major demos, ethnicities and
geographies, the firm finds.
Radio is available on multiple platforms and consumers are listening
about an average of 2.5 hours a day. The firm highlights the medium’s
ability to reach a consumer right before the individual makes a
purchase.
Getting into the nitty-gritty, Nielsen finds 65.2 million Millennials
(18–34), which the research firm also calls “America’s most connected
consumers,” use radio each week; that breaks down to 52% male and 48%
female.
Boomers (50–64) are the most engaged demo, spending 14.5 hours a week
with radio, says Nielsen in the report. News/talk is the most popular
format among boomers.
As with last year’s Arbitron findings, afternoon drive is now the top
listened-to daypart and country is the number one format overall.
Out-of-home listening still dominates at 72%, compared to in-home
listening at 28%.
- See more at:
http://www.radioworld.com/article/nielsen-says--of-americans--listen-to-radio/223569#sthash.OKpzCFds.dpuf
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