Apps Everywhere, but No Unifying Link

By CONOR DOUGHERTY
JAN. 5, 2015

Navigating the Internet used to mean painstakingly typing the exact
address you wanted into your computer. The web browser and the search
engine simplified that, giving us the Internet we take for granted
today.

Now, across Silicon Valley, companies from tiny start-ups to titans
like Google and Facebook are trying to bring the same simplicity to
smartphones by teaching apps to talk to one another.

Unlike web pages, mobile apps do not have links. They do not have web
addresses. They live in worlds by themselves, largely cut off from
one another and the broader Internet. And so it is much harder to
share the information found on them.

It is not just a matter of consumer convenience. For Google and
Facebook, and any company that has built its business on the web, it
is a matter of controlling the next entryway to the Internet - the
mobile device.

...

http://www.nytimes.com/2015/01/06/technology/tech-companies-look-to-break-down-walls-between-apps.html


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