CBS All Access Boasts 100K Subscribers, Showtime To Launch OTT Service
by Wayne Friedman
MediaPost.com
March 11, 2015
http://www.mediapost.com/publications/article/245426/cbs-all-access-boasts-100k-subscribers-showtime-t.html
Although CBS’ Les Moonves isn’t saying exactly how many, CBS All Access
-- its stand-alone digital cloud TV service -- has over 100,000 subscribers.
The president/CEO of CBS was responding to a question at an Deutsche
Bank media conference on Wednesday -- with regard to Dish Network’s
Sling TV, another stand-alone digital TV service, which also started up
at the same time. Sling TV says it has around 100,000 subscribers.
At that rate of growth, analysts say CBS would be ahead of estimates.
CBS and its affiliate stations will soon secure a deal that enables them
to provide live streaming of programming for CBS All Access. Stations
will have a revenue-sharing arrangement for the $5.99 CBS All Access
service. As part of the agreement, stations will be incentivized to
promote it.
Against the backdrop of HBO Now's just-launched stand-alone digital TV
service on Apple’s platforms, Moonves said Showtime will launch its
digital TV over-the-top service this year.
When asked about the weak TV advertising market, Moonves says the
current scatter market is improving -- with CBS gaining 10% hikes on the
cost per thousand viewers (CPMs) versus the upfront prices set last summer.
In addition, he notes CBS has seen sharply higher volume.
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