A 'Dumb Pipe' No More: What Verizon Wants from AOL

When Verizon Communications announced Tuesday that it will buy digital
content distributor AOL for $4.4 billion, the wireless giant signaled
that it won’t quietly watch others make money using its network. Instead
of being just a “dumb pipe” — i.e., the network that is used to transfer
bytes between the Internet and consumers’ cell phones — Verizon now
wants to create and monetize the content carried on its networks. Also
crucial to the deal is AOL’s advertising platform, which allows ads to
be placed automatically on content.

http://knowledge.wharton.upenn.edu/article/what-verizon-wants-from-aol/



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