Study: 7% Subscribe to Broadband & OTT, Not Pay TV
Subscription OTT Video Revenues Surging: Parks Associates
6/11/2015 11:20 AM
By: Jeff Baumgartner
Multichannel News
http://www.multichannel.com/news/technology/study-7-subscribe-broadband-ott-not-pay-tv/391281
Offering another view into the world of cord-cutters and cord-nevers,
about 7% of U.S. homes subscribe to broadband and an over-the-top video
service but don’t take a traditional pay TV service, Parks Associates
found in a new study, TV Everywhere and the New World of OTT.
Parks Associates said that figure includes consumers who have cut the
cord on pay TV or have never subscribed to a pay TV service. The figure
is 4% or less among all households in Western nations, the firm said,
noting that the trend is causing MVPDs, such as Dish Network, to respond
by launching OTT services that appeal to consumers who shun traditional
pay TV.
“The OTT video services marketplace continues its rapid rate of change,
impacting the video ecosystem across world markets,” Brett Sappington,
director of research at Parks Associates, said in a statement. “While
operator attempts at TV Everywhere have made little impact, OTT video
services are experiencing a boom.”
Parks Associates said 57% of U.S. broadband homes now subscribe to an
OTT video service, compared to 57% in the U.K., 29% in Spain, and 24% in
Germany.
The firm forecasts that OTT video service subscription revenues will
climb from nearly $9 billion in 2014, to over $19 billion in 2019.
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