http://www.rapidtvnews.com/2016031842160/ott-viewers-suffer-from-a-bad-case-of-buffer-rage.html
The over-the-top (OTT) viewing population suffers from a unique malaise: buffer rage. Defined as “a state of uncontrollable fury or violent anger induced by the delayed or interrupted enjoyment of streaming video content from over-the-top (OTT) services,” research from IneoQuest shows this is on the rise along with viewership. Three out of every four consumers watch streaming video daily (43%) or weekly (31%). According to the research, more than half of consumers (51%) who watch online/streaming video have experienced rage as a result of their video buffering. The study revealed that two-thirds of respondents (66%) claim frustration when a video buffers, with one-in-five (21%) citing severe levels of irritation. In fact, the study found that more than one-in-three viewers (34%) under the age of 35 suffer from Buffer Rage more frequently than road rage. In many cases, viewers were not able to begin playing streaming content at all, with 27% of respondents claiming that buffering most often occurs before a video even starts, and 34% experiencing buffering in the first 15 seconds. This is particularly relevant when, as the study indicated, more than 40% of consumers will only wait ten seconds or less before clicking out of a buffering video, and of these, nearly 40% will never attempt to re-watch the video. The study also highlighted the significant need for OTT service providers to gain deeper insight into end-to-end streaming quality. Consumers surveyed reported that buffering occurs regularly, with 34% of respondents encountering buffering problems once in every three video programmes and 24% experiencing buffering once in every five videos. “This data shows that OTT service providers need to do more to ensure the delivery of a more reliable, consistent, enjoyable viewing experience to consumers in order to prevent a rampant buffer rage epidemic,” said Kurt Michel, senior marketing director at IneoQuest. “IneoQuest gives OTT content owners and service providers the ability to combat the buffer rage epidemic by providing intelligence and visibility across the entire OTT value chain, enabling the consistent and reliable delivery of streaming video. _______________________________________________ Medianews mailing list [email protected] http://etskywarn.net/mailman/listinfo/medianews_etskywarn.net
