Amazon Echo Dot Tops All Holiday Sales

   - by Chuck Martin
   <https://www.mediapost.com/publications/author/3465/chuck-martin/> ,
   - Staff Writer, 6 hours ago

https://www.mediapost.com/publications/article/312184/amazon-echo-dot-tops-all-holiday-sales.html


The Dot is hot.

Amazon’s mini Alexa-enabled voice device, the Amazon Echo Dot, outsold all
other products on Amazon over the holidays.

That’s saying a lot, since more than 1,400 electronic products were ordered
per second just on mobile devices, according to Amazon.

Second in sales was Amazon’s Fire TV Stick with Alexa Voice Remote, giving
a major boost to voice-activated assistants in the home.

Amazon also compiled an extensive and impressive list of stats, many
relating to its voice devices. Here are some:

   - Tens of millions of Alexa-enabled devices were sold worldwide
   - The Echo Dot was the number one selling Amazon device and the
   best-selling product from any manufacturer in any category across all of
   Amazon
   - The Echo Dot, Echo Spot and Echo Buttons all sold out over the holidays

The retail behemoth also tracked activities on its voice devices in the
market, whether consumers were listening to music or asking questions: Some
stats:

   - Alexa customers turned on their holiday lights more than a million
   times via Alexa
   - Alexa customers asked for tens of millions of jokes
   - The most requested movies via Alexa were *Trolls* and *Elf*
   - Music listening on Alexa was three times as much as last holiday season
   - Consumers asked Alexa for cooking related advice more nine times as
   much as last holiday season
   - Alexa usage on Fire TV in the U.S. was up 889% over the same period
   last year
   - Alexa customers set three times as many timers this year compared to
   last holiday season
   - Four times more music from Amazon Music was streamed over Alexa this
   holiday season compared to last
   - The most popular items purchased via voice were the Echo Dot, Fire TV
   Stick with Alexa Voice Remote and TP-Link Smart Plug Mini

The end result is that millions more consumers now have voice assistants in
their homes.

Thanks to Alexa, Amazon had quite a Merry Christmas.
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