Locast Launching in Houston
Free TV station streaming service rolling out in third top market

John Eggerton
Broadcasting & Cable

Aug 20, 2018

https://www.broadcastingcable.com/news/exclusive-locast-launching-in-houston


Locast, the local TV station streaming service, is adding its third market,
Houston, as of Aug. 20, according to the Sports Fans Coalition New York,
the nonprofit behind the service.

Locast launched Jan. 11 in New York without the knowledge or consent of, or
compensation to, the 13 TV stations, including stations owned by the Big
Four networks, whose signals it is delivering free to fixed and mobile
broadband devices. It is relying on copyright law that allows a nonprofit
to retransmit local TV station signals without getting a copyright license.

The service expanded to Dallas on Aug. 2, with a promise of more markets
soon.

Locast can charge a fee, but only to cover costs. It is asking for
donations to do just that.

“Houston, we have liftoff,” said coalition chair David Goodfriend. “This
great American city famous for rockets and energy is a perfect fit for
Locast. Now residents of Houston, even those who cannot receive an
over-the-air signal, can watch their local broadcast stations on any
Internet-enabled device.”

The plan is to add at least two more markets in the coming weeks.

Goodfriend says the services in New York and Dallas now have "tens of
thousands" of users.

To date, Goodfriend says broadcasters have not complained or tried to sue
them over the internet retransmissions.

The National Association of Broadcasters initially responded to Locast's
launch by likening it to the over-the-top services shot down or brought up
short by the courts--Aereo, FilmOn, services it said had tried and failed
to find "creative ways" to skirt laws that protect local broadcasters and
their viewers.

NAB had said at the time of Locast's launch that it sounded like the same
kind of thing--NAB last week would not comment on what it thought of the
expansion into new markets--but initially signaled it did not think the
service would survive legal scrutiny. That's the scrutiny it gave those
predecessors when NAB, which represents TV stations and the major networks,
joined with the studios to file suit.

But so long as the service is actually provided not-for-profit, Locast
appears to have found a creative way to retransmit TV station signals, so
long as over-the-internet is considered comparable to over-the-air
retransmissions.

Locasts relies on Title 17, Chapter 1, section 111 a)5 of the Copyright Act
— which, for those without a copy handy, covers exemptions from exclusive
rights to broadcast transmissions. It grants that exemption if “the
secondary transmission is not made by a cable system, but is made by a
governmental body, or other nonprofit organization, without any purpose of
direct or indirect commercial advantage, and without charge to the
recipients of the secondary transmission other than assessments necessary
to defray the actual and reasonable costs of maintaining and operating the
secondary transmission service.”

That is the same provision under which TV translators already boost
broadcast signals.

Locast is geofenced, which means it will not be available outside the
relevant DMA and thus does not run into contractual exclusivity issues.

The silence from broadcasters and studios may be because they have been
figuring out their legal strategy, but it could also be a split between the
network and station members of the association. That is because the
networks have made some deals to deliver their programming straight to
over-the-top services. TV stations may have decided that the free net
viewing Locast provides their content over the top could translate to more
eyeballs for their local advertising, eyeballs the networks aren't
delivering when they provide their shows over the top without local
commercials.
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