Student tracking, secret scores: How colleges rank you before you even apply

Records reviewed by The Washington Post show that at least 44 public and 
private universities in the United States work with outside consulting 
companies to collect and analyze data on prospective students, either by 
tracking their Web activity or formulating predictive scores to measure each 
student’s likelihood of enrolling. The vast majority of universities reviewed 
by The Post do not tell students the schools are collecting their information.

https://www.washingtonpost.com/business/2019/10/14/colleges-quietly-rank-prospective-students-based-their-personal-data/




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