You’ve got snail mail: Targeted online ads are now literally following you home

Direct mail companies are borrowing targeting techniques from the online ads 
industry to personalize what's in your physical mailbox. If these paper ads 
want to succeed, they'll have have to avoid the creepy reputation and overkill 
that plagues online advertising.

https://www.washingtonpost.com/technology/2020/01/30/junk-mail-targets-ads/



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