Cord-Cutting Accelerates, Raising Pressure on Cable Providers

Large cable and satellite companies lost 5.5 million traditional pay-TV 
subscribers last year, compared with 3.2 million in 2018

By Lillian Rizzo and Drew FitzGerald
Feb. 19, 2020

The pace at which people are abandoning traditional pay-TV packages accelerated 
by more than 70% last year, as prices continued to rise and consumers 
gravitated to more affordable streaming options.

Large cable and satellite companies lost about 5.5 million traditional pay-TV 
customers last year, a roughly 8% decline, according to public filings. The 
numbers—which exclude smaller providers that have yet to report results for the 
entirety of 2019—are much larger than the loss of 3.2 million subscribers in 
2018.

Traditional pay-TV customers are expensive for cable companies to keep, between 
installation and equipment costs and the ever-rising price of programming, 
which has led cable and satellite providers to raise their rates. Analysts 
predict more American households will cut the cord this year.

...

https://www.wsj.com/articles/cord-cutting-accelerates-raising-pressure-on-cable-providers-11582149209



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