HBO Max Struts Into the Streaming Thunderdome Back in the early aughts, Friends was such a monster hit that NBC tried to maximize its ratings impact (and counter a hot new CBS reality show called Survivor) by occasionally adding ten minutes to the show’s half-hour time slot. The network’s marketing machine billed the episodes as “supersized,” and while critics rolled their eyes, the tactic was pretty much a success. Two decades later, Friends once again finds itself part of a giant entertainment company’s battle plans: WarnerMedia is using the classic comedy as one of the central perks of HBO Max, the AT&T-owned company’s multibillion-dollar bid to supersize the storied pay-cable network behind The Sopranos and Game of Thrones, and transform it into an international streaming powerhouse capable of battling Netflix.
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