OnStar Debuts 'Out of the Blue' 30-Minute Documercial
- Apr 13, 2005 12:00 PM (PR Newswire)
John Tesh, OnStar Subscriber, narrates real-life stories campaign
DETROIT, April 13 /PRNewswire/ -- OnStar by General Motors, which is
known for their "real stories" advertising campaign, has launched
their second 30- minute documercial that will air in 48 local markets
beginning in April. OnStar has over 3 million subscribers in both the
US and Canada.
OnStar's "Out of the Blue" documercial is narrated by John Tesh,
award- winning entertainer and broadcaster and also an OnStar
subscriber. "Out of the Blue" provides viewers a thorough explanation
of OnStar and its core safety, security and peace of mind services
using emotionally compelling subscriber stories.
Since the "real stories" ad campaign launched in November 2002,
OnStar has achieved 100% total brand awareness among new car
intenders, and the campaign has created a higher opinion of GM
products equipped with OnStar.
...
- http://finance.lycos.com/home/news/story.asp?story=48340333
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