TiVo Launches New Interactive Advertising Technology
- Jul 18, 2005 08:00 AM (PR Newswire)
General Motors and The WB Television Network are the First to Use TiVo's New
Advertising Features
ALVISO, Calif., July 18 /PRNewswire-FirstCall/ -- TiVo Inc.
(Nasdaq: TIVO), the creator and leader in advertising solutions and television
services for digital video recorders (DVRs), today launched its next
generation interactive advertising technology solution with advertising
campaigns from General Motors and The WB Television Network, two of the
world's foremost brands.
The new features build on the history of innovative advertising solutions
developed by TiVo and integrate client feedback received over the past three
years. These features include:
-- Enabling advertisers to insert a customized call to action or branded
"tag" in their commercial, replacing the generic ad tags previously
used by TiVo's advertising clients;
-- Ensuring advertisers' traditional TV spots will be more visible in TiVo
homes, whether viewed in normal play or fast forward mode;
-- Enhance the TiVo customer's experience by allowing them to select the
tag and "telescope" from the traditional 30-second ad while pausing
their program to view long-form content, requests for information, or
recording opportunities which will enhance the viewing experience;
-- Providing advertisers with the ability to receive leads directly from
their TV spots, with the viewer's consent, so advertisers can track
leads to conversion and ensure a qualified return on investment;
-- Additional data for advertisers to gain a better understanding of the
effectiveness of TiVo's proprietary tagging feature, the strength of
their creative executions, and the efficacy of their television media
buying strategy.
TiVo's new advertising technology is designed so that TiVo subscribers
retain control over their viewing experience, while giving advertisers new
tools to engage interested consumers.
...
- http://finance.lycos.com/home/news/story.asp?story=50527834
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