CRTC mulling four broadcaster applications to compete in pay TV market
  
John Mckay 
Canadian Press 

Tuesday, July 19, 2005
TORONTO (CP) - A two-decade-old duopoly in Canadian pay television is about to 
face a challenge from a quartet of applications submitted to the federal 
broadcast regulator in recent months. 
 
Since 1984 the country has been divided in two when it comes to pay TV, with 
Astral Media currently operating The Movie Network in the east and Corus 
Entertainment holding the rights to Movie Central west of the Lakehead. 
 
But the CRTC is expected to make public this week the business plans of the 
broadcast groups that hope to muscle in on services that represent up to 10 per 
cent of Corus's and Astral's annual profits (TSX:ACM.NV.A, TSX:CJR.NV.B). 
 
The names behind the applications are: 
 
Allarco Entertainment: Charles Allard of the Allard family's Alberta-based 
investment firm that used to own Movie Central back when it was called 
Superchannel, part of their now-defunct WIC (Western International 
Communications) broadcast empire. 
 
Groupe Archambault: A subsidiary of Quebecor Media (TSX:QBR.SV.B) which also 
runs the Videotron cable network and recently acquired the Toronto 1 station 
founded by Craig Media. Groupe Archambault is a major music and DVD retail 
chain in eastern Canada. 
 
Spotlight Television: The first to submit a proposal in January, triggering 
competing proposals, Spotlight LP's president and CEO is George Burger, a 
former executive at Alliance Communications, before the 1998 merger with 
Atlantis. His joint venture partners include Brian Cooper, president and COO of 
Score Media's Insight Sports (TSX:SCR.SV), and pro-sports mogul Larry 
Tanenbaum, chairman of the Kilmer group and Maple Leaf Sports and Entertainment 
(owner of the Toronto Maple Leafs, the Raptors, the Air Canada Centre and the 
digital specialty channels Leafs TV and Raptors NBA TV). 
 
Channel Zero: Created in 2000 and operators of the diginets Moviola and Silver 
Screen Classics, which proposes a premium service called The Canadian Film 
Channel. President and chief operating officer is Cal Miller, former president 
of the Toronto ad agency and magazine publisher Impact Graffiti, and a Canadian 
Association of Broadcasters committee member. The chairman and CEO, and 
co-founder along with Miller, is Romen Podzyhun, a former retail executive for 
LensCrafters Canada. 
 
April 14 was the deadline for submissions, which could set the stage for 
another major turf battle in the Canadian broadcasting industry when hearings 
begin, likely in the fall. 
 
With an obvious vested interest in the status quo, Corus and Astral are 
expected to make the case that little has changed since 1984 when it had become 
clear the country couldn't sustain multiple premium subscription services and 
the regional monopoly idea surfaced. And besides, it was argued, competition 
would drive up the cost of program acquisition from such American sources as 
HBO. 
 
Representatives of Spotlight decline to comment for now, but in a news release 
last spring they vowed to bring consumer choice to pay TV. They're expected to 
provide details shortly on a plan that would mean major financing to the 
Canadian TV and feature film industry. 

CRTC mulling four broadcaster applications to compete in pay TV market
...Continued
 
"Our new service will reinvigorate the premium pay TV platform to everyone's 
benefit, drive the consumer migration to digital TV and reduce the grey 
market's impact," Burger said in an April statement, noting as well that the 
domestic TV and film market was starving for new capital. 
 
"Our capital, and the revenue growth that competition will drive, will help 
satisfy that need." 
 
Perhaps the most innovative proposal comes from the Channel Zero folks who say 
they have no intention of having consumers pay more for their service, nor of 
going head to head with the Movie Network and Movie Central. 
 
Rather, their plan is to have their commercial-free Canadian Film Channel - 
"all Canadian, all the time" - bundled with the other premium packages, which 
means access to two million subscribing households. The service would be 
financed by a portion of the revenues of existing and future licensees and with 
50 per cent of that plowed back into Canadian production. 
 
Miller says the current duopoly arrangement clearly works. 
 
"I'm not convinced that opening up the pay market to head-to-head competition 
is necessarily in the best interests of the Canadian broadcasting system," he 
says. 
 
"There's only so many pay subscribers ... and I think what it would be is a lot 
of market share moving around and I'm not sure it would bring new subscribers 
into the marketplace." 
 
Instead, he is convinced their complementary specialty service is the ideal 
solution to getting exposure for Canadian films and to encouraging more such 
production. 
 
"I don't think the current system is entirely broken, it needs a bit of 
improvement," he says. 
 
Ian Morrison, spokesman for the independent media watchdog Friends of Canadian 
Broadcasting, makes the point that the duopoly was not exactly a CRTC gift but 
could have been broken any time before this if competitors had stepped up. 
 
But he says it looks as if things have changed sufficiently in today's more 
competitive digital media environment. 
 
"We're against monopolies. We would like to see people have a choice in the 
delivery of pay videos into their homes," Morrison says. "If Corus and Astral 
think they can beat this, they're probably wrong." 
 
© The Canadian Press 2005


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