Global Lease Revenues for Commercial Satellite Capacity to Hit US$7.3
Billion in 2010, According to Northern Sky Research
ORLANDO, Fla.--(BUSINESS WIRE)--Aug. 2, 2005--
Emerging HD will not Slow SD Channel Growth, with More Than 3,350 New
SD Channels to be Carried on Commercial Satellites in the Coming Six
Years
Northern Sky Research (NSR) today released its newest market survey and
forecast report "Global Assessment of Satellite Demand: A Demand-Driven,
Region-Specific Analysis of the Commercial Geostationary Satellite
Transponder Market for 2004-2010". This new report is a completely
updated, second edition of the most in-depth and detailed analysis of
the commercial satellite market available to the industry. The study
provides a highly granular evaluation of supply and demand for C-, Ku-
and Ka-band satellite transponder capacity for seven specific satellite
applications in twelve distinct regional markets.
In this new report, NSR found that demand for commercial C- and Ku-band
capacity is growing at an average annual rate of 3.1%, and the total
number of leased transponders should exceed 4,950 in 2010, up from 4,125
as of the end of 2004. Yet, this global view masks the fact that demand
for C-band capacity is flat to declining in half of the regional markets
investigated in detail, and the real engine for growth in most markets
will be the lease of commercial Ku-band capacity for video distribution,
Direct-to-Home (DTH) and emerging satellite broadband services. "NSR
projects that, on a global basis, for every new transponder of C-band
capacity leased, ten Ku-band transponders will be placed under
contract", said Patrick French, Senior Analyst for NSR and author of the
report.
To reach this conclusion, NSR structured the study such that in excess
of 100 individual demand forecasts were performed in order to provide
the detailed wealth of information the commercial satellite industry
requires to successfully grow within an ever more competitive
marketplace. Separate regional C- and Ku-band demand forecasts were
performed for each of the major satellite applications investigated in
the study. These applications included the three cited above, in
addition to video contribution & OUTV, telephony & carrier, narrowband
VSAT and a group of other niche satellite services. NSR primarily
utilized a bottom-up approach to build its market assessment for each of
the following regional markets: North America, Central America &
Caribbean, South America, the Atlantic Ocean Region, Western Europe,
Central & Eastern Europe, the Middle East & North Africa, Sub-Saharan
Africa, East Asia, South Asia, Southeast Asia, and the Pacific Ocean Region.
A key finding from the study is that 61% of all leased commercial
capacity was for video services and, illustrating the importance this
segment to the world's satellite operators, NSR estimates that 64% of
all leased capacity will be for video uses by 2010. "In the last year,
NSR saw the number of standard definition channels carried on the
world's satellites increase by 16.5%, rising from 9,138 in 2003 to
10,650 in 2004", states French. "Further, HD is emerging rapidly, and
NSR anticipates that the number of full-time HD channels carried on
commercial satellites will nearly quadruple by the end of 2006."
Beyond NSR's own assessment of the market, this study is seen as a tool
to be used by its clients in their own assessments of the market. For
this reason, NSR includes all of the study data in Excel files, along
with a point-by-point forecast methodology, which allows the study's
users to manipulate the data to suit their own internal forecast needs
and their view of how each separate satellite application will develop
in the twelve distinct regional markets. For additional information on
this report, including a full table of contents, list of exhibits, and
executive summary, please visit www.northernskyresearch.com or call NSR
at 407-352-5295.
Northern Sky Research (NSR) is an international market research and
consulting firm specializing in satellite and wireless technology and
applications. NSR primary areas of expertise include satellite
technology, IP applications, wireless convergence and broadcast
services. With extensive expertise in all regions and a number of
applications and technologies, NSR is a leading provider of in-depth
market insight and analyses.
--
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