July 2005
Mnemonic Devices

By WALTER S. MOSSBERG

THE WILD SUCCESS OF APPLE'S iPod music player is based on lots of 
ingredients, but one of the least obvious of them is about to give a 
boost to some other portable devices and may just turn these gadgets 
into competitors to the iPod itself. I'm talking about the little 
hard-disk drive at the iPod's heart. It's physically small enough to 
fit inside a handheld gadget, yet large enough in terms of capacity 
to store thousands of songs.

Back in 2001, the iPod was the first widely sold product to use one 
of these little hard disks. With a diameter of just under 2 inches, 
it's smaller than the hard drives used in most laptops, yet it can 
hold up to 60 gigabytes of data, or around 15,000 songs. The midsize 
iPod Mini uses an even smaller version, albeit with decreased 
capacity. It's just an inch in diameter but holds up to 6 gigabytes 
of data, enough for around 1,500 songs. (The low-end iPod Shuffle 
doesn't use a hard disk, and it holds relatively few songs in its 
memory chips.) But now these little hard disks are migrating to other 
devices - including cellphones and personal digital assistants - made 
by other companies, giving these gadgets some of the iPod's magical 
combination of diminutive size and expansive capacity. And since 
these devices can play music, along with the various other functions 
they perform, they could soon become a challenge to the iPod.

...

http://ptech.wsj.com/archive/report-200507.html


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