Coming for cellphones: 411
Directory service can be crucial for small businesses

By Hiawatha Bray, Globe Staff  |  September 5, 2005

Once, you had to pay the telephone company an extra fee if you wanted 
an unlisted number. These days, you can get one without even trying.

Just get a cellular telephone, or one of those new Voice over 
Internet Protocol (VOIP) phone services. In most cases, directory 
assistance operators won't be able to find you. That's because 
cellphone and Internet phone providers have not plugged their 
customers' numbers into the big national phone number databases.

That's good news for millions of consumers sick of harassment from 
telemarketers. But millions of others -- especially small-business 
people and the self-employed -- want their numbers listed. The 
absence of directory listings might persuade them to keep their 
traditional phones.

But times are changing. Starting next year, millions of cellphone 
users will be available through the same 411 service that lists 
standard phone numbers. And there are moves afoot to include VOIP 
telephone numbers in phone directories, as well.

Most of the nation's biggest wireless carriers have teamed up with 
Qsent Inc. of Portland, Ore., to produce a national databse of 
wireless phone numbers. ''Our plan is to roll it out to all the major 
411 providers in the country," said Greg Keene, Qsent's chief privacy 
officer. ''For those of us that really want to be reached . . . it'll 
be available."

Directory assistance services are provided either by the phone 
companies themselves, or by independent firms like Infonxx Inc. of 
Bethlehem, Pa. When the Qsent database opens for business, these 
directory assistance providers will be able to connect to it and 
search for listed cellphone numbers.

Cellphone users who don't want their numbers listed need not worry. 
This will be an ''opt-in" database. A user won't be listed unless he 
requests it, and can get delisted whenever he changes his mind. 
Numbers won't be printed in a phone book or sold to telemarketers. 
They will be available only by dialing directory assistance.

Cingular, T-Mobile, Nextel, Alltel, and Sprint plan to participate in 
the system. But Verizon Wireless, the nation's largest cellphone 
carrier, with 47 million subscribers, wants no part of it.

...

http://www.boston.com/business/personaltech/articles/2005/09/05/coming_for_cellphones_411/


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