Say Hello To HELIO; SK-EarthLink Changes Its Name and Unveils
     Brand For Its Breakthrough Mobile Offering Launching Spring 2006;
     HELIO To Leverage SK Telecom Innovation In New Service
     - Oct 26, 2005 07:00 AM (BusinessWire)

LOS ANGELES--(BUSINESS WIRE)--Oct. 26, 2005--Effective today,
SK-EarthLink, Inc. becomes HELIO, Inc., a new mobile brand custom
built for young, tech-savvy consumers. The company is a $440 million
joint venture between SK Telecom (NYSE:SKM), one of the world's most
advanced wireless carriers, and EarthLink (Nasdaq:ELNK), the nation's
next generation Internet service provider (ISP).

Why HELIO? The Heliocentric view, radical when Copernicus preached
it in the 16th century, held that the sun was at the center of the
solar system. In the same way, HELIO recognizes that for millions of
young consumers today, the mobile device is at the center of their



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