FCC's Martin Touts a la Carte:
By Doug Halonen
http://www.tvweek.com

Federal Communications Commission Chairman Kevin Martin on Tuesday criticized 
an agency report last year that claimed that forcing cable TV operators to 
offer programming a la carte would result in increased prices for consumers.

"It [a la carte] could end up being beneficial to consumers," Mr. Martin told 
reporters after formally briefing lawmakers at a forum on indecency hosted by 
the Senate Commerce Committee. 

Mr. Martin said the report, issued by the agency's staff during the final days 
of former FCC Chairman Michael Powell's tenure, was flawed. The report 
indicated that a la carte would result in rate increases of anywhere from 14 
percent to 30 percent per month for consumers who purchased 17 cable channels. 

The Powell report has been widely cited by the cable TV industry as it fights 
legislative efforts to force cable operators to give consumers the right to 
pick and pay for only the channels they really want. But Mr. Martin said a new 
agency review of the study suggested that a la carte could result in lower 
prices for consumers in many cases. 

Kyle McSlarrow, president and CEO of the National Cable & Telecommunications 
Association, told reporters that despite Mr. Martin's claims, other industry 
studies-and one conducted by Congress's General Accountability Office-show that 
a la carte proposals would drive up cable's programming costs and ultimately 
force some basic cable networks out of business. 

"You're going to end up with people getting fewer channels [and] probably less 
compelling content, because programmers will have to shift some of the money 
into making up for lost advertising revenue," Mr. McSlarrow said. 

The NCTA chief also told reporters that his recent suggestion that lawmakers 
extend broadcast indecency regulation to cable's basic tiers-with the 
understanding that the indecency regulations wouldn't go into effect until the 
courts ruled on cable's ensuing constitutional challenge-was based on the 
assumption that Congress was going to pass an indecency bill.


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