NOVEMBER 29, 2005

News Analysis
By Arik Hesseldahl
Businessweek

Spitzer Gets on Sony BMG's Case
New York's Attorney General has turned his attention to Sony BMG's 
copyright-protection fiasco

http://www.businessweek.com/technology/content/nov2005/tc20051128_573560.htm


Sony BMG Music Entertainment is getting a lot of unwanted attention for its 
use of copyright-protection software that left CD users open to computer 
viruses. It began with the bloggers, who shed light on the matter, and has 
spread to the scads of consumers who have used the Internet to urge a 
boycott of Sony BMG CDs.

A Homeland Security Dept. official has weighed in, accusing Sony BMG of 
undermining computer security. And Texas Attorney General Greg Abbott has 
alleged, in a suit filed Nov. 21, that Sony BMG violated his state's 
antispyware laws. Now, the Sony BMG debacle has drawn the scrutiny of New 
York Attorney General Eliot Spitzer.

BUYER, BEWARE.  Spitzer's office dispatched investigators who, disguised as 
customers, were able to purchase affected CDs in New York music retail 
outlets -- and to do so more than a week after Sony BMG recalled the disks. 
The investigators bought CDs at stores including Wal-Mart (WMT ), BestBuy 
(BBY ), Sam Goody, Circuit City (CC ), FYE, and Virgin Megastore, according 
to a Nov. 23 statement from Spitzer's office.

Sony BMG says it shipped nearly 5 million CDs containing the software, of 
which 2.1 million had been sold. The company says 52 individual titles are 
affected.

Spitzer's office urged consumers not to buy the disks, and if they do buy 
them, not to play them in computers. The disks should be returned to the 
place of purchase for a refund, Spitzer advises.

MORE PRESSURE.  "It is unacceptable that more than three weeks after this 
serious vulnerability was revealed, these same CDs are still on shelves, 
during the busiest shopping days of the year," Spitzer said in a written 
statement. "I strongly urge all retailers to heed the warnings issued about 
these products, pull them from distribution immediately, and ship them back 
to Sony."

Sony BMG spokesman John McKay says the company has "commenced a mail-in 
exchange program and is committed to getting all copies of the 52 affected 
titles off store shelves. We appreciate the attorney general's 
reinforcement of our efforts, and on Wednesday [Nov. 23] we sent a 
follow-up message to remind them to remove XCP content-protected CDs from 
their inventory." A spokeswoman for Wal-Mart did not return a call seeking 
comment. A Best Buy spokesman said the company has instructed its stores to 
remove the CDs from stock and to provide exchanges to customers.

Attention from the aggressive New York attorney general adds to pressure on 
Sony BMG to resolve a fiasco that came to the public's attention on Oct. 
31, when computer-systems expert Mark Russinovich posted a message on his 
blog revealing that Sony BMG had placed antipiracy software on music CDs 
that made customers' PCs vulnerable to hacker attacks (see BW 11/17/05, 
"Sony's Copyright Overreach").

SEEKING FINES.   Sony BMG programmed the disks with a software-code set 
known as a rootkit that secretly installs itself onto a PC's hard drive 
when the CD is loaded. And computer-security experts have raised questions 
over whether Sony BMG, a venture of Sony (SNE ) and Germany's Bertelsmann 
AG, could have known about the rootkit sooner (see BW Online, 11/29/05, 
"Sony BMG's Costly Deafness").

Spitzer's consumer warning came days after Texas Attorney General Abbott 
filed the suit against the company in Travis County, Texas. Abbott is 
seeking fines against Sony BMG of $100,000 per violation. A spokesman for 
Spitzer's office in New York City declined to comment on the attorney 
general's plans beyond the consumer warning, other than to say the office 
is "looking into" the matter.

In April, Spitzer's office had brought suit against Intermix Media, a Los 
Angeles-based firm. The suit followed a six-month investigation that 
culminated in allegations that Intermix had installed advertising software 
on home computers without having given those consumers ample notice. 
Intermix agreed to settle the suit and was required to pay $7.5 million. 
The company also had to accept a ban on the distribution of adware programs 
in the future.

In July, Spitzer secured a $10 million settlement from Sony's Sony BMG 
Music Entertainment record label to settle a probe into an alleged "payola" 
scheme. Spitzer's office said in July that it had uncovered evidence that 
the label had offered inducements, expensive gifts, and expensive travel 
packages to get music played on the radio.

SALES DRAG.  Meanwhile, the rootkit blunder continues to inspire consumer 
outrage and affect sales of artists who produced the affected CDs. The 
ranking of Van Zant's Get Right with the Man CD plummeted on Amazon.com's 
(AMZN ) bestseller list in the wake of Sony BMG snafu (see BW 11/22/05, 
"Sony's Escalating 'Spyware' Fiasco".

And when Sony BMG started pulling CDs, it didn't have enough replacements 
lined up, says Ross Schilling, of Van Zant's Nashville-based manager, 
Vector Management.

Sony BMG had promised the CD would be swapped out with non-rootkit CDs. 
Instead, the rootkit CDs simply were pulled, Schilling says. "It's 
obviously very bothersome," he says.

"HARMING THE ARTIST."  That means Van Zant's CD and others were not on the 
shelves for the busiest shopping weekend of the year. Sony BMG has told Van 
Zant to expect a 50% to 80% decrease in sales when the new numbers come out 
on Nov. 30. That's in a week that should have seen a 50% to 80% increase in 
sales. The week of Nov. 9 to 16, Van Zant's sales actually jumped a point, 
a spurt Schilling attributes to exposure from the Country Music Awards.

Now that retailers are pulling the CD, there's potential for a 50,000- to 
60,000-unit loss, Schilling says. "I believe they [Sony] went in with good 
intentions, but it turned into an unprecedented situation," Schilling says. 
"It certainly is harming the artist.... There's going to have to be some 
commitment made on Sony's side to their artists." To say nothing of the 
assurances Sony BMG may need to make to consumers and a couple of states' 
attorneys general.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



Reply with a "Thank you" if you liked this post.
_____________________________

MEDIANEWS mailing list
[email protected]
To unsubscribe send an email to:
[EMAIL PROTECTED]

Reply via email to