Feb. 1, 2006

Test-Riding a $5,000 Indoor Bike
By WALTER S. MOSSBERG and KATHERINE BOEHRET

Cardiovascular exercise saves lives. But, for millions of people who 
need it the most -- those who aren't naturally drawn to physical 
activity -- using a treadmill, stationary bike or elliptical machine 
has one huge drawback: it's boring. The timers on those machines seem 
to move excruciatingly slowly while you grind out your daily fitness 
regimen.

To combat this boredom, the fitness industry has mainly relied on 
television in gyms, or encouraged people to use their iPods or other 
portable music players while on the machines. But, despite these 
distractions, basic exercise can still be mind-numbingly boring.

Now, a Silicon Valley company has come up with a new idea to enliven 
cardiovascular workouts. It is turning exercise into a videogame, 
complete with opponents and scenery. Expresso Fitness Corp. in 
Sunnyvale, Calif., (www.expressofitness.com) has introduced the Spark 
-- a stationary bike with a built-in computer and flat-panel monitor 
that allows you to race against virtual riders through a variety of 
simulated outdoor courses.

Unlike the typical exercise bike, the Spark has movable handlebars to 
steer you through the three-dimensional virtual trails on its screen, 
and a gearshift for tackling the many hills you encounter. When you 
climb a hill on the screen, the pedaling really feels like you're 
climbing a hill.

The bike has a built-in TV and built-in music channels, but its key 
feature is its competitive virtual riding courses, which can be 
updated by the company over the bike's built-in Internet connection.

The Spark's $5,000 price tag plus $225 installation fee and shipping 
seems like a high price to fend off boredom. But even though the bike 
was originally designed for use in gyms, the company claims it has 
been attracting individual buyers as well.

We've been testing the Spark for about a week in a spare office near 
ours that we turned into a temporary gym. Our verdict: the Spark 
makes stationary bicycling more interesting and challenging, even for 
average users. But there's a downside: Most of its courses would be 
far too difficult and strenuous, and highly discouraging, for the 
average, out-of-shape users who need it the most. The Spark seems to 
have been designed by and for athletic bicycling enthusiasts who we 
assume would rather be outside on real bikes most of the year.

...

http://ptech.wsj.com/archive/solution-20060201.html




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