Survey Says: HDTV Tops Shoes

By John Eggerton
Broadcasting & Cable

2/22/2006 9:50:00 AM

http://www.broadcastingcable.com/article/CA6309409.html?display=Breaking+News


Women would pick an HDTV set over a toaster, a day off or a new pair of 
Manolo Blahniks.

That's according to a Scripps Networks lifestyle research survey. The only 
thing that beat out HDTV, chosen by 29% of respondents as their top pick, 
was a weekend getaway (42%).

The survey found that the top programming category respondents were 
interested in seeing in HD was documentaries, with dramas and sports next 
at 69% and lifestyle programming--like Scripps' HGTV or Food Network, for 
instance--at 62%.

The survey--of 878 adults 18-plus, margin of error plus or minus 3%--is in 
conjunction with HGTV's launch in HD next month.


=================================================
George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         



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